25 November 2010

Karl Lagerfeld and Macy's, a new collaboration of style!

Our hearts were all flutter after we heard that Karl Lagerfeld, one of sacred fashion icons in the history, would be selling his rumored “masstige” label at Macy's, , tha most famous chain of stores. That's a fantastic news for every fashilosopher. Yesterday Macy’s confirmed what until a day ago was just a rumor but the collaboration entails something a bit different from what we initially hoped for.
Karl is indeed teaming up with Macy’s, but only for a limited edition capsule collection. Next year Macy’s is launching a new initiative that will rotate one-off designer capsule collections every two months. Karl is taking part, and it is basically the same thing he did for H&M, six years ago. We think that this collaboration will be nothing revolutionary there, but we are very excited to be able to buy a styling items by "Lagerfeld" at a reasonable price.

Karl Lagerfeld holds a unique place in the world of fashion, an icon who is the ultimate modernist. Through the decades, his style and vision have marked the history of design. It is a tremendous honor to bring his inimitable perspective to our fashion customer.” This is what said Macy’s CEO Terry Lundgren.
So, we can just waiting for the release of collection in F/W '11-12.

I nostri cuori hanno cominciato a fluttuare quando ha cominciato a serpeggiare ed è giunta alle nostre orecchie la notizia che Karl Lagerfeld, uno dei mostri sacri della storia della moda, potrebbe vendere la sua linea "masstige" in partnership con Macy's, la famosissima catena di fashion stores. Questa è sicuramente una fantastica nuova per tutti i fashilosophers. Nella giornata di ieri, infatti, Macy's ha confermato quello che fino ad un giorno fa pensavamo fosse un semplice rumor, anche se la collaborazione sembra essere qualcosa di un po' diverso rispetto a quello che noi tutti avevamo sperato. Karl infatti collaborerà con la catena di negozi solamente per una capsule collection in edizione limitata, dando il via ad una nuova iniziativa che vedrà un susseguirsi di collaborazioni con diversi designers, una diversa ogni due mesi. Molto semplicemente, Lagerfeld, ripeterà l'esperienza fatta con H&M circa sei anni fa. Noi abbiamo motivo di pensare che questa collaborazione non sarà nulla di rivoluzionario ma siamo comunque molto eccitati all'idea di poter comprare dei pezzi dallo styling Karl Lagerfeld a prezzi vantaggiosissimi.

"Karl Lagerfeld ha un posto unico nel mondo della moda, un'icona, l'ultimo designer del modernismo di moda. Attraverso i decenni, il suo stile e la sua visione hanno segnato la storia del design. E 'un grandissimo onore di trasmettere la sua inimitabile prospettiva al nostro cliente abituale" ha dichiarato Terry Lundgren (Macy's CEO).

Dunque, non ci rimane che aspettare l'uscita della collezione, prevista per F/W 2011-2012.

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