21 June 2011

Versace meets H&M - Another collaboration for the biggest swedish brand.


Riding the wave of success after the most recent collaboration with Lanvin, swedish fast fashion brand H&M announced today they would be doing collaboration with Versace this fall filled with studded leather, bold prints and vibrant colors with around 40 pieces for women and 20 for men as well as accessories and pieces for the home.
BUT WAIT!? Does anybody remember back in 2008 when Donatella Versace told people in NY she would never do a diffusion line? Seems the designer has had a change of heart. She once stated that a diffusion line would “confuse” the brand. But what will a mainstream brand like H&M do to the lofty and exclusive world of Versace? Margareta van den Bosch, creative advisor at H&M said: 'Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. As Italian fashion blogger
Andrea Ravieli said on his blog of the recent Lanvin collaboration “Isn't it just a cheap copy in the end? “ What do you think?




Louis Paul Pisano


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