what yo’ name iz? chen chun, hao yun xiang, juan, xu bo lang, sun ting,
vladimir, chen chao, lenn, freidrich, ledio, zhang zhong yun
Dramatized against a white backdrop, GQ style China presents us with a curiously innovative editorial for their SS11 issue through the lens of mei yuan gui. Styled by Dan Cui & Jojo Qian, the spread allows the chinese based publication to transcend into a greater creative space, showcasing vision & style in a way that has yet to be seen from chinese photographers, models & stylists all at once. From pieces by Jean Paul Gaultier to works from Mugler by Formichetti- the editorial focuses on darker elements of style while the models appear as an underground, cult-esque grouping. My love for contrast thrives in the excessive use of black against the cocaine white studio backdrop- i was very impressed by the lighting technique seen; being that black can often times hide design details, here it was focused upon greatly & stylishly. A rather intimidating model cast was seen, as many of the names & face are still unidentifiable as individuals. A valiant effort of creativity & a breakthrough, editorially, for chinese fashion publications. Editorials like these are what enforce the fact that fashion is an industry for creatives & reminds us that fashion is far greater than ‘just clothes’. Inspiringly dark, well executed & beautifully shot.